
A performance marketing platform connecting brands with influencers and affiliates, paid on a performance basis.
About us
The programmatic platform of a team that already buys and sells performance media every day. We built it for our own campaigns first, then opened it up.

A performance marketing platform connecting brands with influencers and affiliates, paid on a performance basis.
An advertising platform where brands buy display, native, video, in-app and connected TV across the open web, in real time.
Our story
Short version: we were the customer first.
Our team has spent years buying performance media for brands and running an affiliate network. Most of what SAPADS does exists because we needed it ourselves.
Search and social are easy to start and expensive to scale. Everything outside them needed either an agency retainer or a platform priced for a media holding company.
Self-serve, with the controls a media buyer expects, at a price a growing brand can start with. The same platform runs our own campaigns.

“We spent years buying media for other people’s brands and paying for tools that never showed us the whole picture. SAPADS is the platform we wanted then: you set the bid, you see the placements, and you can change anything without asking anyone.”
Mihir Batra, founder of SAPADSPreviously building and running performance campaigns and an affiliate network.
Four things we decided before we wrote the first line of code.
Your bid is what you pay. We make our money on a margin inside the media, not on a platform fee added at the end of the month.
Budgets, bids, schedules, audiences and block lists sit in your account, not behind a request to your account manager.
Every request goes through checks before we bid, and creatives are reviewed before they run. We do not resell your data or build audiences from sensitive categories.
You can run everything yourself, and when you want a second opinion on a plan you get a person who has actually bought media.
Open an account and build a campaign, or send us your goal at contact@sapads.com and we will map a plan with you.