About us

SAPADS, by ShareAProfit

The programmatic platform of a team that already buys and sells performance media every day. We built it for our own campaigns first, then opened it up.

One group, two sides of the same market

A performance marketing platform connecting brands with influencers and affiliates, paid on a performance basis.

SAPADS

An advertising platform where brands buy display, native, video, in-app and connected TV across the open web, in real time.

Our story

How we got here

Short version: we were the customer first.

  1. Step 01

    We ran campaigns before we built a platform

    Our team has spent years buying performance media for brands and running an affiliate network. Most of what SAPADS does exists because we needed it ourselves.

  2. Step 02

    The open web was the hard part

    Search and social are easy to start and expensive to scale. Everything outside them needed either an agency retainer or a platform priced for a media holding company.

  3. Step 03

    So we built the buying tool we wanted

    Self-serve, with the controls a media buyer expects, at a price a growing brand can start with. The same platform runs our own campaigns.

Mihir Batra, founder of SAPADS

“We spent years buying media for other people’s brands and paying for tools that never showed us the whole picture. SAPADS is the platform we wanted then: you set the bid, you see the placements, and you can change anything without asking anyone.”

Mihir Batra, founder of SAPADSPreviously building and running performance campaigns and an affiliate network.

What we hold ourselves to

Four things we decided before we wrote the first line of code.

One rate, no surprises

Your bid is what you pay. We make our money on a margin inside the media, not on a platform fee added at the end of the month.

You keep the controls

Budgets, bids, schedules, audiences and block lists sit in your account, not behind a request to your account manager.

Quality before scale

Every request goes through checks before we bid, and creatives are reviewed before they run. We do not resell your data or build audiences from sensitive categories.

Real people on the account

You can run everything yourself, and when you want a second opinion on a plan you get a person who has actually bought media.

Roadmap

What we are building next

We would rather show the roadmap than pretend everything is finished.

More supply, directly

Adding exchange and direct publisher connections so buyers get more of the open web in one place.

Deeper connected TV

Expanding streaming supply and household-level reporting, planned next to display rather than bolted on.

Self-serve billing

Card and invoice billing inside the dashboard, so a campaign can start without a call.

Better measurement

Longer attribution windows and server-side events, for products where the sale finishes outside the site.

Want to see how it runs?

Open an account and build a campaign, or send us your goal at contact@sapads.com and we will map a plan with you.