For app marketers

Buy in-app inventory across Android and iOS

Interstitial, rewarded, native and banner placements inside the apps and games your users already open, with installs and events reported in the MMP you already use.

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What the platform gives your app

The parts of a DSP that matter when you are buying installs and in-app events.

In-app supply, bought in real time

Interstitial, rewarded, native and banner inventory inside apps and games on Android and iOS, bid on impression by impression.

Targeting built for apps

App category and genre, device, operating system and version, connection type, geography and language, plus your own device ID lists.

Controls per line item

Bid caps, budget pacing, frequency, scheduling and app allow or block lists, all editable while a campaign is running.

Measured in your MMP

Install and in-app event postbacks flow into AppsFlyer, Adjust, Branch or Singular, so our numbers sit next to every other source you buy.

Inventory and formats you can buy

In-app supply on Android and iOS, in the formats app marketers actually use.

Interstitial

Full-screen between levels

Shown at a natural break in the app, so the whole creative is in view. The workhorse for installs.

User acquisition
Highest click-through in app
Static or video

Rewarded video

Users opt in for a reward

The user chooses to watch in exchange for coins, lives or content, which means high completion rates.

Quality installs
Games and utilities
Strong completion rates

Banner

Anchored in the app

Small unit at the top or bottom of the screen, cheap and always on, good for steady presence.

Low cost reach
Always-on line items
Retargeting existing users

Native in-app

Matches the app layout

Rendered in the app’s own feed style, so it reads as content rather than an ad.

Content and news apps
Lower banner blindness
Consideration campaigns

Playable and video

Try before install

Short interactive or video creative that shows the gameplay or the product before a user downloads.

Games
Higher intent installs
Lower uninstall rates

A media plan by objective

How the line items usually look for an app or game.

Objective	Formats	Bidding optimised to	Audience and targeting
New installs	Interstitial, rewarded	Cost per install	App category, genre, device and OS
Quality installs	Rewarded, playable	Cost per in-app event	Lookalikes of paying users, category targeting
In-app purchases	Interstitial, playable	Return on ad spend	Device ID lists of active users
Re-engagement	Banner, interstitial	Cost per return session	Your own device ID lists, lapsed users
Launch push	Playable, video	Reach and installs	Broad by geography, capped frequency
Brand reach	Video, connected TV	Reach and completed views	Household and geography level

Not sure where to put the first budget?Send us your app and we will map a test plan by format and geography.

Talk to our team

How buying works

Pick the model that fits the campaign. Your bid is the price, nothing is added afterwards, and you can change any of it while the campaign runs.

Buy on CPM

Pay per thousand impressions. Best for reach, launch pushes and rewarded inventory where delivery matters.

Or buy on CPC

Pay per click. Useful when you want traffic to a store listing and want to pay only for the tap.

One rate, all in

Your bid is what you pay. No separate platform fee and no percentage taken on top at the end of the month.

Or optimise to a target CPA

Set a target cost per install or per in-app event on the line item, with a bid cap, and adjust it while the campaign runs.

Targeting and controls

Everything is set per line item, and you can change it while the campaign runs.

See the dashboard

App targeting: Category, genre, store rating and specific app allow or block lists
Device: Manufacturer, model tier, screen size and connection type
Operating system: Android and iOS, with minimum version rules
Geography: Country, state, city and postcode
Audience: Upload device ID lists to reach or exclude your own users
Schedule: Choose the hours and days you want to run, with start and end dates
Frequency: Caps per user per day, week or campaign
Supply rules: Allow and block lists by app and category
Budget and bidding: Daily or lifetime pacing, bid caps and target cost per install or event

Reported in the MMP you already useInstall and in-app event postbacks, so our numbers sit next to every other source.

App and game questions

What user acquisition teams ask before their first campaign.

Do I need an MMP to run campaigns?

For install and in-app event reporting, yes. We send postbacks to AppsFlyer, Adjust, Branch or Singular, so installs are attributed the same way as your other sources. Brand and re-engagement campaigns can run on media metrics alone.

Can I re-engage users who already have the app?

Yes. Upload your device ID lists to target lapsed users or exclude active ones, and run banner or interstitial line items against them.

Can I block specific apps?

Yes. Block by app, by category or by store rating, and build allow lists of the apps that perform. You see delivery by app in reporting.

How do I control cost per install?

Set a target cost per install or per in-app event on the line item, with a bid cap, and the bidding works toward it while you watch delivery.

Ready to buy in-app inventory on your own terms?

Open an account, connect your MMP and build your first line items. Our team can plan the test with you.

Start a campaign Talk to our team