Connected TV
Full screen video inside streaming apps on smart TVs, bought by area rather than by person.
Omnichannel campaigns
One campaign. Every screen.
Plan once and reach people on connected TV, desktop and mobile, with one budget, one audience and one report.
Where your ads run
Three screens, one plan.
Desktop and web
Banners, native and video on the sites people read during the day.
Mobile and in-app
Banners and full screen units inside the apps people open between everything else.
The same audience
One audience definition applied to all three, instead of three separate guesses.
Why run it together
What changes when the three stop competing.
01
One budget to move
Not three plansShift money between television, web and phones as numbers come in, instead of renegotiating three deals.
- One approval
- One brief
- Move money any day
02
Frequency under control
One cap, all screensLimit how often one household sees you across the three, so you build recognition instead of annoyance.
- Caps per day or week
- Shared across formats
- Less wasted spend
03
One report
Side by sideDelivery and results for all three in one place, so you can see which screen did the work.
- Cost per result by screen
- Delivery by site and app
- One export
04
Launch together
Same week, not same quarterOne set of creatives, one approval, live on every screen at once.
- Faster launches
- Fewer handovers
- Same message everywhere
05
Start small
Two screens if you likeMost brands start with web and phones, then add television once the first two are working.
- Separate budgets
- Add a screen any time
- Stop any time
Not sure which screens to start with?Tell us your product and budget and we will suggest the split.
Talk to our teamHow a journey usually looks
One person, one week, three screens.
Evening, on the TV
A full screen spot while the family is watching, which is what people remember the next day.
Next morning, on a laptop
A banner on a news or review site while they are reading, carrying the same message.
During the day, on a phone
A short video or banner inside an app, this time with the offer and a reason to act.
When they come back
Their own products shown again, so the visit turns into a sale rather than a maybe.
Omnichannel questions
What advertisers ask us before running all three together.
Do I need separate creatives for each screen?
A video and a set of banners is enough to start. If you only have one, our team can help cover the gaps.
Can I start with two screens?
Yes. Most brands start with web and phones, then add television once the first two are working.
How is frequency shared?
Caps are set per campaign and applied across the formats in it, so a household is not shown the same spot again and again.
Can I budget each screen separately?
Yes. Each one can have its own budget and its own end date, and you can move money between them at any time.
Ready to plan all three together?
Send us your goal and your markets and we will map the first omnichannel plan with you.