For financial services

Reach people researching financial products, state by state

Display, native, video and connected TV for banks, insurers, lenders and fintech apps. Every account goes through document and creative review, and nothing runs until it is approved.

Start a campaign Talk to sales

What the platform gives you

Built for teams that answer to a compliance review as well as a performance target.

State-level control

Run only where you are licensed to run. Target or exclude by state, city, metro and postcode, with separate budgets per region.

Reviewed before anything runs

We check your licences, your creatives and your landing pages against our ad policy. Campaigns stay paused until they are approved, and approval can be withdrawn if something changes.

Placement control

Allow and block lists by domain, app and category, so your offer shows up next to the content you are comfortable with.

Reporting by region and placement

Impressions, clicks, applications and cost per result, broken out by state, placement and device.

Inventory and formats you can buy

Open exchange supply on web, in-app and connected TV, with placement rules you set.

Display

Standard and rich media

All the standard banner sizes across websites and apps, with your rate caps and your placement rules.

Always-on presence
Rate and offer campaigns
Geo and context targeting

Native

In-feed and in-article

Reads like content on finance, news and comparison pages, where people research products before applying.

Comparison and review pages
Explainer content
Considered decisions

Video

In-stream and outstream

Short video for products that need explaining, with completion and viewability reporting.

Product explainers
Brand campaigns
Warming cold audiences

Connected TV

Streaming apps on smart TVs

Household reach by geography, planned next to your display so frequency is shared.

Brand building
Regional launches
Seasonal pushes

In-app

Interstitial and banner

Mobile inventory for app-first products such as neobanks, investing and insurance apps.

App installs
Re-engagement
Mobile-first audiences

A media plan by objective

How the line items usually look for a financial services brand.

Objective	Formats	Bidding optimised to	Audience and targeting
Applications and quotes	Display, native	Cost per application	Contextual finance pages, geo by state
Lead forms	Native, display	Cost per lead	Comparison and calculator pages
App installs	In-app, video	Cost per install	App category and device targeting
Site visitor conversion	Display, native	Cost per completed application	Your own pixel audiences
Regional launch	Video, connected TV	Reach and site visits	Chosen states and metros only
Always-on brand	Display, connected TV	Reach and frequency	Broad within licensed states

Not sure where to put the first budget?Send us your offer and the states you run in, and we will map a plan.

Talk to our team

How buying works

Pick the model that fits the campaign. Your bid is the price, nothing is added afterwards, and you can change any of it while the campaign runs.

Buy on CPM

Pay per thousand impressions. Best for brand, regional launches and connected TV.

Or buy on CPC

Pay per click. Best for application and quote campaigns, where you want to pay for the visit.

One rate, all in

Your bid is what you pay. No separate platform fee and no percentage taken on top at the end of the month.

Or optimise to a target CPA

Set a target cost per application or lead on the line item, with a bid cap, and the bidding works toward it while the campaign runs.

Targeting and controls

Everything is set per line item, and you can change it while the campaign runs.

See the dashboard

Geography: Country, state, city, metro and postcode, with per-region budgets
Context: Page category, keywords and content type at bid time
Device and OS: Desktop, mobile web, in-app and connected TV
Audience: Your own pixel audiences and uploaded customer lists, for targeting or exclusion
Schedule: Choose the hours and days you want to run, with start and end dates
Frequency: Caps per user per day, week or campaign
Supply rules: Allow and block lists by domain, app and category
Creative rules: Separate creatives per state or product, swapped without rebuilding the campaign
Budget and bidding: Daily or lifetime pacing, bid caps and target cost per result

How approval works

Documents first, then creatives. Nothing delivers until it is approved.

Submit your documents

Company details, the products you want to advertise and the licence or registration numbers for every state or market you want to run in.

Policy review

We check the offer against our ad policy and the rules of the supply we buy. Prohibited categories are rejected at this stage, whatever the budget.

Creative and landing page review

Every creative and landing page is checked for required disclosures, for claims that match the offer, and for pages that match the ad. Anything missing comes back to you with the reason.

Approval, then live

Campaigns stay paused until they pass. New creatives, new landing pages or new states go through the same review, and we can pause a live campaign if the page changes after approval.

What we can and cannot run

The short version of our ad policy for this category. The full policy is shared during onboarding.

Accepted with documents

Banks, credit unions and card issuers
Insurance carriers, brokers and comparison sites
Licensed lenders and mortgage providers
Regulated investing, wealth and pension products
Neobanks, payments and fintech apps
Financial education and comparison content

Not accepted

Binary options and contracts for difference
Credit repair and debt settlement offers
Get-rich-quick and guaranteed-return claims
Penny stocks and pyramid or referral schemes
Unlicensed lending in the state you are targeting
Landing pages missing APR, fees or repayment terms

Rules also come from the exchanges and publishers we buy from, so some offers are limited to certain placements even after approval.

Financial services questions

What marketing and compliance teams ask before their first campaign.

Can I run only in the states where I am licensed?

Yes. Target or exclude by state, city, metro and postcode, and set a separate budget for each region. Delivery by state is in reporting.

Who is responsible for compliance?

You are responsible for your licences, your disclosures and the claims you make. We are responsible for enforcing our ad policy: we review the documents, the creatives and the landing pages, and we reject or pause anything that does not meet it. Approval from us is not legal advice and does not transfer your obligations to us.

Do you target people by income or credit status?

No. Targeting is by geography, context, device and your own audiences. We do not build or sell audiences based on financial status.

What do I need to send for approval?

Company details, the licence or registration numbers for the states you want to run in, the creatives, and the landing pages they point to. Missing documents are the most common reason a first campaign is delayed.

Can I use different creatives per state?

Yes. Upload creative sets per state or product and switch them without rebuilding the campaign.

Ready to run in the states you choose?

Open an account, send your creatives for review and go live. Our team can plan the first campaigns with you.

Start a campaign Talk to our team