For travel brands

Reach travellers while they are still deciding

Display, native, video and connected TV for airlines, hotels, OTAs and tour operators, planned by route, region and season.

Start a campaign Talk to sales

What the platform gives travel brands

Built for a business where demand moves by season, route and weather.

Route and region level buying

Target by origin and destination markets, down to state, city and metro, so a campaign matches the routes and properties you actually want to fill.

Seasonality you control

Hour and day scheduling, start and end dates and budget pacing per line item, so spend follows booking windows instead of running flat all year.

Controls per line item

Bid caps, frequency, supply allow and block lists, all editable while a campaign runs.

Reporting by market

Impressions, clicks, site visits and cost per result, broken out by market, device and placement.

Inventory and formats you can buy

Open exchange supply on web, in-app and connected TV, with placement rules you set.

Display

Standard and rich media

All the standard banner sizes on travel, news and lifestyle sites, bought on CPM with your bid caps.

Route and destination pushes
Sale fares and packages
Geo and context targeting

Native

In-feed and in-article

Reads like content on destination guides and travel articles, where people plan trips.

Destination discovery
Guides and itineraries
Considered bookings

Video

In-stream and outstream

Short video that shows the property, cabin or destination, which is what sells travel.

Property and cabin reveals
New routes
Warming cold audiences

Connected TV

Streaming apps on smart TVs

Household reach in your feeder markets, planned next to display so frequency is shared.

Brand and destination campaigns
Feeder market pushes
Seasonal launches

Dynamic ads

Feed-driven creative

Creative built from your fare or rate feed at bid time, matched to the routes and dates someone looked at.

Abandoned searches
Price and date changes
Repeat travellers

A media plan by objective

How the line items usually look.

Objective	Formats	Bidding optimised to	Audience and targeting
Bookings	Display, dynamic ads	Cost per booking	Site visitors and searchers, last 30 days
Abandoned searches	Dynamic ads, display	Return on ad spend	Search and cart events, last 1-7 days
New route launch	Video, native, display	Reach and site visits	Feeder markets only, capped frequency
Destination awareness	Connected TV, video	Reach and completed views	Household level in chosen states
Seasonal sale	Display, native	Revenue and ROAS	All audiences, raised bids in booking windows
Repeat travellers	Display, native	Cost per booking	Your own customer lists, uploaded

Not sure where to put the first budget?Send us your routes or properties and we will map a plan by market and season.

Talk to our team

How buying works

Pick the model that fits the campaign. Your bid is the price, nothing is added afterwards, and you can change any of it while the campaign runs.

Buy on CPM

Pay per thousand impressions. Best for destination, brand and connected TV campaigns where delivery is the point.

Or buy on CPC

Pay per click. Best for fare and package campaigns, where you want to pay for the visit to your booking page.

One rate, all in

Your bid is what you pay. No separate platform fee and no percentage taken on top at the end of the month.

Or optimise to a target CPA

Set a target cost per booking on the line item, with a bid cap, and the bidding works toward it while you watch delivery. Change it any time.

Targeting and controls

Everything is set per line item, and you can change it while the campaign runs.

See the dashboard

Geography: Country, state, city, metro and postcode, set separately for each feeder market
Context: Page category, keywords and content type at bid time
Device and OS: Desktop, mobile web, in-app and connected TV
Audience: Pixel audiences, customer lists and lookalikes, for targeting or exclusion
Schedule: Choose the hours and days you want to run, with start and end dates for each season
Frequency: Caps per user per day, week or campaign
Supply rules: Allow and block lists by domain, app and category
Feeds: Fare, rate or package feeds for dynamic creative, refreshed daily
Budget and bidding: Daily or lifetime pacing, bid caps and target cost per result

Travel questions

What teams ask before their first campaign.

Can I run a different campaign per route or property?

Yes. Each line item has its own geography, budget, creatives and bid caps, so a route, a city or a single property can run on its own and be reported on its own.

Do I need a feed?

Only for dynamic ads that show live fares or rates. Brand, destination and seasonal campaigns run on standard creatives without a feed.

Can I reach people who searched but did not book?

Yes, with the SAPADS pixel. Build audiences from search and checkout events and show them the routes and dates they looked at.

How do you handle seasonality?

Start and end dates, dayparting and pacing are set per line item, so budgets follow booking windows and can be raised or paused without rebuilding a campaign.

Ready to fill routes and rooms on the open web?

Open an account, add the pixel and build your first line items by market. Our team can plan the season with you.

Start a campaign Talk to our team