Open-web inventory, bought in real time
Every impression goes through an auction across the exchanges we connect to, so you compete for the same inventory the big buyers do, at a price you set.
For online stores
A demand-side platform for e-commerce and D2C
Buy display, native, video and connected TV in real time across the open web, with your own audience data, your own rules and one place to measure the result.
What the platform gives your store
The parts of a DSP that actually matter when you are selling products online.
Audience data you control
Audiences built from your own pixel and catalog, plus contextual, interest, geo and device targeting, and lookalikes built from your buyers.
Controls that keep spend sane
Budget pacing, bid strategy, frequency caps, hour and day scheduling, and placement allow or block lists. Change them yourself, any time.
One measurement layer
Impressions, clicks, orders, revenue, ROAS and cost per result by campaign, placement, device and product set, with your own attribution window.
Inventory and formats you can buy
Open exchange supply on web, in-app and connected TV, in the formats your creatives already fit.
01
Display
Standard and rich mediaAll the standard banner sizes across websites and apps, bought on CPM with your own bid caps.
- Prospecting at scale
- Sale and launch bursts
- Interest, context and geo targeting
02
Native
In-feed and in-articleHeadline, image and brand name rendered in the publisher’s own layout, so it reads as content.
- Category discovery
- Review and comparison pages
- Considered purchases
03
Video
In-stream and outstreamStandard video units that play in the site or app’s own player, with completion and viewability reporting, on web and in-app supply.
- Product launches
- Feature demonstration
- Warming cold audiences
04
Connected TV
Streaming apps on smart TVsFull-screen video bought alongside your web and mobile line items, with household-level reach.
- Brand building
- Seasonal pushes
- Frequency shared with display
05
Dynamic product ads
Catalog-driven creativeCreative built from your feed at bid time, with live price and stock, matched to what each user saw.
- Cart abandoners
- Product viewers
- Repeat purchase audiences
A media plan by objective
How the line items usually look when a store runs the full funnel.
| Objective | Formats | Bidding optimised to | Audience and targeting |
|---|---|---|---|
| Prospecting | Display, native | Cost per acquisition | Interest, contextual, category, lookalikes |
| Product launch | Video, native, display | Completed views and site visits | Broad with lookalikes, capped frequency |
| Brand reach | Connected TV, video | Reach and frequency | Household level, geo and daypart rules |
| Seasonal push | Display, native, product ads | Revenue and ROAS | All audiences, raised bids and budgets |
| Site visitor conversion | Dynamic product ads, native | ROAS | Pixel audiences, last 30 days |
| Cart recovery | Dynamic product ads, display | Cost per order | Cart and checkout events, last 1–7 days |
Not sure where to put the first budget?Send us your site and we will map a full-funnel plan for you.
Talk to our team
How buying works
Pick the model that fits the campaign. Your bid is the price, nothing is added afterwards, and you can change any of it while the campaign runs.
Buy on CPM
Pay per thousand impressions. Best for reach, brand campaigns and connected TV, where you want delivery, not just clicks.
Or buy on CPC
Pay per click. Best for prospecting and offer campaigns, where you only want to pay when someone comes to your site.
One rate, all in
Your bid is what you pay. No separate platform fee, no data fee line and no percentage taken on top at the end of the month.
Or optimise to a target CPA
Set a target cost per sale on the line item, with a bid cap, and the bidding works toward it while you watch delivery. Change it any time.
Targeting and controls
Everything is set per line item, and you can change it while the campaign runs.
See the dashboard- Audience
- Pixel audiences, customer lists, lookalikes and exclusion lists
- Contextual
- Page category, keywords and content type at bid time
- Geography
- Country, region, city and postcode level
- Device
- Desktop, mobile web, in-app, connected TV, OS and browser
- Schedule
- Choose the hours and days you want to run, with start and end dates
- Frequency
- Caps per user per day, week or campaign, shared across formats
- Supply rules
- Allow and block lists by domain, app and category
- Budget and bidding
- Daily or lifetime pacing, bid caps and target cost per result
Works with the store you already haveThe pixel goes on like any other tag and we read a standard product feed.
E-commerce questions
What store owners ask before their first campaign.
Can I use SAPADS to find new customers, not just retarget?
Yes. Most stores run both. Display, native and video reach people by interest, context and category, or lookalikes of your buyers, while product ads handle the shoppers who already visited.
Do I need a product feed?
Only for dynamic product ads. A CSV or XML feed with product ID, title, price, image and stock is enough. Prospecting with banners or video needs no feed.
Where does the inventory come from?
We bid on open exchange supply across web, in-app and connected TV. You can allow or block domains, apps and categories, and see delivery by placement in reporting.
Will it work with Shopify or WooCommerce?
Yes. The pixel goes on your theme like any other tag, and most stores can export a product feed that we can read. On a platform that is not listed, it still works as long as you can add a script and export a product feed.
How long before I see results?
Retargeting usually shows numbers in the first week because the audience already exists. Prospecting needs longer to find a pattern.
Can I stop a product from being advertised?
Yes. You can exclude products, categories or out-of-stock items from the feed rules.
Ready to buy the open web on your own terms?
Open an account, add the pixel and build your first line items. Our team can plan the first campaigns with you.