For software and subscription brands

A demand-side platform for software and subscription brands

Buy display, native, video and connected TV across US supply. Start with context, interest and geo targeting, no pixel required.

Start a campaign Talk to sales

Built for consumer software and subscriptions

VPN and security
Design and creative tools
Productivity and utilities
Learning and courses
Streaming and entertainment
Budgeting and money apps
Health and fitness
Dating and social

What the platform gives you

Built for tools, apps and subscriptions that sell to people, not procurement teams.

US supply, bought in real time

Display, native, video and connected TV inventory across US websites and apps, bought impression by impression at a price you set.

Targeting without a pixel

Reach people by page category, keywords, interest, location, device and operating system. Add a tag later only if you want conversion tracking.

Controls per line item

Budget pacing, bid caps, frequency, hour and day scheduling, and domain or app allow and block lists, all editable while the campaign runs.

Reporting you can act on

Impressions, clicks, CTR, landing page visits and cost per result by campaign, placement, device and state.

Inventory and formats you can buy

Open exchange supply on web, in-app and connected TV across the United States.

Display

Standard and rich media

All the standard banner sizes across US websites and apps. The cheapest way to put a software brand in front of new users.

Category and competitor context
Offer and pricing campaigns
Free trial pushes

Native

In-feed and in-article

Reads like content on review, comparison and how-to pages, where software buyers already spend time.

Review and comparison pages
Long-form explainers
Higher click-through than banners

Video

In-stream and outstream

Fifteen or thirty seconds is enough to show the product working, which is the hardest part for software.

Product demos
Feature launches
Warming cold audiences

Connected TV

Streaming apps on smart TVs

Household reach in the US, planned next to display so frequency is shared.

Brand building
Seasonal and launch pushes
Reaching households, not just devices

In-app

Interstitial and banner

Mobile inventory for products people use on the phone, from design and productivity apps to streaming and learning.

App installs and trials
Bringing lapsed users back
Mobile-first audiences

A media plan by objective

How the line items usually look for a software or subscription brand.

Objective	Formats	Bidding optimised to	Audience and targeting
Free trial signups	Display, native	Cost per click, then cost per signup	Category context, interest, competitor keywords
Category launch	Native, video	Landing page visits	Broad in-market categories, US only
Brand reach	Connected TV, video	Reach and frequency	State and city level, capped frequency
Offer or pricing push	Display, native	Click-through and cost per click	All audiences, raised bids in peak hours
Win back lapsed users	Display	Cost per return visit	Your own customer list, uploaded
Always-on presence	Display	Cost per thousand	Allow list of review and comparison sites

Not sure where to put the first budget?Send us your product and we will map a US media plan for you.

Talk to our team

How buying works

Pick the model that fits the campaign. Your bid is the price, nothing is added afterwards, and you can change any of it while the campaign runs.

Buy on CPM

Pay per thousand impressions. Best for reach, launches and connected TV, where delivery is the point.

Or buy on CPC

Pay per click. Best for trial and offer campaigns, where you only want to pay when someone lands on your page.

One rate, all in

Your bid is what you pay. No separate platform fee and no percentage taken on top at the end of the month.

Or optimise to a target CPA

Set a target cost per sign-up or trial on the line item, with a bid cap, and the bidding works toward it while the campaign runs.

Targeting and controls

Everything is set per line item, and you can change it while the campaign runs.

See the dashboard

Context: Page category, keywords and content type at bid time
Interest: In-market and interest segments, no site tag needed
Geography: Country, state, city, metro and postcode
Device and OS: Desktop, mobile web, in-app, connected TV, Windows, macOS, iOS, Android
Language: Target by page or browser language
Schedule: Choose the hours and days you want to run, with start and end dates
Frequency: Caps per user per day, week or campaign, shared across formats
Supply rules: Allow and block lists by domain, app and category
Budget and bidding: Daily or lifetime pacing, bid caps and target cost per click
Customer lists: Upload emails or device IDs to reach or exclude existing users

Measure as much or as little as you want

Start with media metrics. Add tracking later if you want sign-ups attributed.

Without any tag

Impressions, clicks, CTR, viewability, placement and device breakdowns, plus cost per click.

With a landing page tag

Landing page visits, time on page and cost per visit, so you can compare placements on quality, not just clicks.

With a conversion tag or server event

Trial starts, sign-ups and paid conversions, with an attribution window you choose, up to 30 days.

Questions from software brands

What teams ask before their first US campaign.

Do I need to install anything to start?

No. Display and native campaigns run on context, interest, geo and device targeting alone. A tag is only needed if you want sign-ups and paid conversions attributed.

Can I target only the United States?

Yes. Country, state, city, metro and postcode targeting, with separate budgets per line item if you want to test regions.

Can I reach people who read reviews and comparisons?

Yes. Build an allow list of review and comparison sites, or target by page keywords and category.

How do you stop ads showing next to the wrong content?

Category and keyword blocks, plus domain and app block lists that you control from the dashboard.

Ready to reach US users on the open web?

Open an account, build your first line items and go live. Our team can plan the first campaigns with you.

Start a campaign Talk to our team