PricingHow to set your first bid on a new market
A practical way to pick a starting CPM or CPC when you have no history to go on, and how to adjust it in the first week.
Blog
The media buying blog
What we learn running campaigns, written for the person who has to make the budget work.
Pricing
MeasurementWhy your analytics show fewer clicks than your ad platform
Ad blockers, redirects and attribution windows explain most of the gap. Here is how to tell a normal difference from a real problem.
FormatsDisplay, native or video: which to start with
What each format is good at, what it costs, and the order most brands should add them in.
OptimisationA weekly routine for cutting wasted spend
Twenty minutes a week on placement reports does more for results than any bid strategy.
RetargetingWhat to put in a retargeting campaign that actually converts
Audience windows, frequency caps and the creative mistakes that make people ignore you.
Connected TVConnected TV for brands that are not spending millions
How CTV is bought, what it costs, and the budget at which it starts to make sense.
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