For media and streaming brands

Win subscribers and bring lapsed viewers back

Display, native, video and connected TV for streaming services, publishers and media brands, with trials, sign-ups and returns tracked in one place.

Start a campaign Talk to sales

What the platform gives media brands

Built for a business where the first month is cheap to buy and expensive to lose.

Promote launches and titles

Run a campaign per title, season or launch date, with its own budget, creatives and end date.

Audiences you own

Pixel audiences of trial users, lapsed subscribers and site visitors, plus uploaded customer lists for targeting or exclusion.

Controls per line item

Bid caps, pacing, frequency, scheduling and supply rules, changed while the campaign runs.

Reporting to the sign-up

Impressions, clicks, trial starts and cost per sign-up by campaign, placement, device and region.

Inventory and formats you can buy

Open exchange supply on web, in-app and connected TV, with placement rules you set.

Display

Standard and rich media

All the standard banner sizes across websites and apps, for always-on subscriber acquisition.

Trial and offer campaigns
Title and season pushes
Geo and context targeting

Native

In-feed and in-article

Reads like content on entertainment, news and review pages, where audiences look for what to watch next.

Title discovery
Reviews and recaps
Considered sign-ups

Video

In-stream and outstream

Trailers and clips in the format they were made for, with completion and viewability reporting.

Trailers
Season launches
Warming cold audiences

Connected TV

Streaming apps on smart TVs

Household reach on the same screen people watch on, planned next to your display spend.

Launch campaigns
Brand building
Frequency shared with display

In-app

Inside games, news and utility apps

Interstitial and banner placements inside games, news and utility apps, where people fill short gaps in the day and are open to a trailer.

App installs for your service
Bringing lapsed viewers back
Short-form trailers in-app

A media plan by objective

How the line items usually look.

Objective	Formats	Bidding optimised to	Audience and targeting
Trial sign-ups	Display, native	Cost per sign-up	Interest and contextual entertainment pages
Title or season launch	Video, connected TV	Reach and completed views	Broad in chosen regions, capped frequency
Win back lapsed users	Display, native	Cost per return sign-up	Your own customer lists and pixel audiences
App installs	In-app, video	Cost per install	App category and device targeting
Site visitor conversion	Display, dynamic ads	Return on ad spend	Pixel audiences, last 30 days
Always-on brand	Connected TV, display	Reach and frequency	Broad, frequency shared across formats

Not sure where to put the first budget?Send us the title or the offer and we will map a plan by region and format.

Talk to our team

How buying works

Pick the model that fits the campaign. Your bid is the price, nothing is added afterwards, and you can change any of it while the campaign runs.

Buy on CPM

Pay per thousand impressions. Best for launches, trailers and connected TV, where delivery and reach are the point.

Or buy on CPC

Pay per click. Best for trial and offer campaigns, where you want to pay for the visit to the sign-up page.

One rate, all in

Your bid is what you pay. No separate platform fee and no percentage taken on top at the end of the month.

Or optimise to a target CPA

Set a target cost per sign-up on the line item, with a bid cap, and the bidding works toward it while the campaign runs.

Targeting and controls

Everything is set per line item, and you can change it while the campaign runs.

See the dashboard

Geography: Country, state, city, metro and postcode, with per-region budgets
Context: Page category, keywords and content type at bid time
Device and OS: Desktop, mobile web, in-app, connected TV and OS version
Audience: Pixel audiences, customer lists and lookalikes, for targeting or exclusion
Schedule: Choose the hours and days you want to run, with start and end dates tied to release dates
Frequency: Caps per user per day, week or campaign, shared across formats
Supply rules: Allow and block lists by domain, app and category
Creative rotation: Multiple creatives per line item, swapped by title or region without rebuilding
Budget and bidding: Daily or lifetime pacing, bid caps and target cost per result

Media and streaming questions

What teams ask before their first campaign.

Can I exclude people who already subscribe?

Yes. Upload your customer list as an exclusion, so budget goes to new viewers instead of people who already pay you.

Can I run a campaign per title?

Yes. Each line item has its own creatives, budget, geography and end date, and reports separately.

Do you support connected TV?

Yes, as a format you buy alongside display and video, with reach and completion reporting by region.

How do you measure sign-ups?

The SAPADS pixel records trial starts and paid sign-ups, with an attribution window you choose. Server-side events can be used where the sign-up finishes outside the site.

Ready to grow subscribers on the open web?

Open an account, add the pixel and build your first line items. Our team can plan the launch with you.

Start a campaign Talk to our team