A cap on every bid
Set the most you will pay for a view or a click. The auction never goes above it, whatever the competition does.
Pricing models
Three ways to pay, and you set the price
Pay per thousand views, per click, or let the bidding work toward a cost per result you choose. Whatever you bid is what you pay, with nothing added at the end of the month.
Spending controls
Controls that stop you overspending
The money side is set by you, not by an algorithm you cannot see.
Budgets by day or flight
A daily budget, a total budget, or both. Spending stops when the number is reached.
Change it mid-campaign
Raise a bid, cut a budget or pause the whole thing, and it takes effect straight away.
Nothing added later
Our margin is inside the rate. No platform fee, no data fee and no percentage of spend at month end.
Which pricing model fits your campaign best?
CPA target
Cost per action is the safest model to buy on, and the one that needs the most data. Pick it when you already know who your customer is and the conversion is simple, like a sale or a sign-up. If you are opening a new market or the journey is long, start on CPM and switch once the numbers are there.
You still pay per click or per thousand views. The target tells the bidding what a result is worth to you.
CPC
Choose cost per click when clicks are the number you care about, or when you are confident the offer converts once someone lands on the page. Make sure the landing page is ready to do its job, because a high click-through rate on a weak page just spends the budget faster.
CPM
Cost per thousand views is the cheapest way to reach a lot of people, and the right place to start when the audience is new to you. Use it for brand work, launches and television, and for any market where you do not yet know what a result costs.
Not sure which model to start with?Tell us the goal and the market and we will tell you what we would run.
Talk to our teamGetting more from the same money
How to get the most from your budget
Four habits that separate a campaign that works from one that just spends.
Set a bid you are happy with
Decide what a thousand views or a click is actually worth to you, then set that as your cap. We never pay more than that in the auction, however busy it gets.
Start with a test budget
Run a small daily budget first, long enough to learn what a result costs. Scaling before you know that number is how budgets disappear.
Cut what does not work
Every site and app is listed with what it cost and what it returned. Block the weak ones each week and the same budget starts working harder.
Then raise the bid, not the budget
When something works, win more of those same spots by paying a little more for them, instead of spreading the money thinner across new ones.
What you get
What comes with every rate
The same for a $20 a day test and a $20,000 a month campaign.
Reach outside the big platforms
Websites, apps and connected TV, bought in real time rather than booked a month ahead.
Reporting down to the site
Every site and app listed with what it cost and what it returned.
One rate, all in
What you bid is what you pay. Nothing is added to the invoice afterwards.
A real person to ask
Someone who buys media every day looks over your first plan and your first changes.
Questions
Pricing questions
What advertisers ask us about money before they start.
Is there a platform fee?
No. Your bid is the price. Our margin sits inside the rate rather than being added to your invoice.
Which model should I start with?
If you want clicks and sales, start on CPC. If you want reach, brand or television, start on CPM. Add a cost per result target once you have enough conversions for the system to learn from.
Can I switch between models?
Yes. A campaign can move from per view to per click and back while it is running, and you can run different models in different campaigns at the same time.
What is the minimum to start?
Tell us your goal and market and we will suggest a test budget that will produce usable numbers rather than a handful of clicks.
How is billing handled?
We will set this up with you when the account is opened.
Ready to set your own price?
Open an account, set a bid and a daily budget, and start where you are comfortable.